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Lead Liaison Marketing

Learn to leverage the power of marketing automation to generate marketing qualified leads through inbound marketing.


You’ve got a great website, you’ve got the right content, but do you know who’s interacting with that content? If you do, how are you interacting with them?

Lead Liaison’s Lead Management Automation™ platform can turn inbound visitors into marketing qualified leads. Then, using the information we’ve gathered on those prospects, we’ll help you send relevant, personalized communication.

In this course, you’ll learn how to

  • organize your marketing through Lead Liaison campaigns and programs
  • create new personalized content in our easy-to-use content designers
  • automatically respond and market to engaged visitors
  • create multi-channel, responsive drip campaigns
  • track your ROI through our powerful reporting software

Once you’re marketing certified in Lead Liaison, you’ll wonder how you lived before!

Course Curriculum

Marketing Organization
Folders Details 00:06:30
Lead Liaison Campaigns Details 00:11:30
Programs Details 00:04:00
Media Manager Details 00:04:00
Marketing Organization Quiz Unlimited
Prospect Management
Tags Details 00:04:30
Lifecycle Stages Details 00:08:00
Lists Details 00:10:00
List Categories Details 00:02:30
Importing Lists Details 00:09:30
Segmentations Details 00:12:00
Prospect Management Quiz Unlimited
Email Marketing
Email Regulation Details 00:05:00
Lead Liaison Email Thresholds Details 00:06:00
Email Marketing Acknowledgement Unlimited
Email Content Overview Details 00:05:00
Visual Email Builder Details 00:15:00
HTML Email Builder Details 00:02:30
Simple Email Test Details 00:04:00
Advanced Email Test Details 00:06:00
Sending a One-Off Email Details 00:05:00
Sending Emails Through Automation Details 00:04:00
Email Split Tests Details 00:03:00
Email Marketing Quiz Unlimited

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